Privacy policy
Privacy Policy
At Aqua Allure®, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, and disclose the information you provide to us. By using our website or making a purchase from our store, you consent to the practices described in this policy.
Collection and Use of Information
When you make a purchase or engage in a transaction with us, we collect certain personal information that you provide, such as your name, address, and email address. This information is necessary to process your order and provide you with the products or services you requested. Additionally, when you browse our store, we automatically receive your computer's IP address to gather information about your browser and operating system, which helps us improve your shopping experience.
With your consent, we may also send you emails about our store, new products, promotions, or other updates. You have the option to opt out of receiving such emails at any time.
Consent
By providing us with your personal information, you imply your consent for us to collect and use it for the specific purpose of fulfilling your order or providing requested services. If we require your information for any secondary purpose, such as marketing, we will either ask for your explicit consent or provide you with an opportunity to decline.
If you change your mind and wish to withdraw your consent for us to contact you or use your information, you can do so at any time by contacting us using the information provided below.
Disclosure of Information
We may disclose your personal information if required by law or if you violate our Terms of Service. However, we do not sell, trade, or otherwise transfer your information to outside parties without your consent, except for the purposes necessary to complete your transaction or provide you with requested services.
Our website is hosted on Shopify Inc., which provides us with an online e-commerce platform that enables us to sell our products and services to you. Your data is stored on Shopify's secure servers and databases, protected by industry-standard security measures.
For payment processing, if you choose a direct payment gateway, Shopify stores your credit card data. It is encrypted and stored in compliance with Payment Card Industry Data Security Standards (PCI-DSS). Once your purchase transaction is complete, your payment information is deleted.
We may also use third-party services, such as payment gateways, which have their own privacy policies regarding the information required for purchase-related transactions. We encourage you to read their privacy policies to understand how they handle your personal information.
Please note that once you leave our website or are redirected to a third-party website, you are subject to the privacy policies and terms of service of that specific site.
Links and Third-Party Services
Our website may contain links to third-party websites or applications. We are not responsible for the privacy practices of these sites and encourage you to review their privacy statements.
We utilize Google Analytics to gather information about store visits and page views. This helps us improve our website and enhance your browsing experience.
Security
We take reasonable precautions and follow industry best practices to protect your personal information from unauthorized access, loss, misuse, disclosure, alteration, or destruction. We use secure socket layer technology (SSL) to encrypt your credit card information during transmission and store it with AES-256 encryption.
While we strive to maintain the security of your data, please be aware that no method of transmission or electronic storage is 100% secure. We adhere to PCI-DSS requirements and implement additional industry standards to ensure the secure handling of credit card information.
Cookies
We use cookies on our website for various purposes. You can choose to opt out of cookies if you prefer. Here is a list of the cookies we use:
_session_id: This unique token allows Shopify to store information about your session, such as the referrer and landing page.
_shopify_visit: This cookie, with no data held, tracks the number of visits to our store for internal statistical tracking by our website provider. It is persistent for 30 minutes from the last visit.
_shopify_uniq: This cookie, with no data held, counts the number of visits by a single customer to our store. It expires at midnight (relative to the visitor) of the next day.
cart: This unique token, which is persistent for 2 weeks, stores information about the contents of your cart.
_secure_session_id: This unique token is sessional and ensures secure browsing.
storefront_digest: This unique token is indefinite and is used to determine if a visitor has access to a password-protected shop.
PREF: Set by Google, this cookie is persistent for a very short period and tracks store visits and visitor location.
Age of Consent
By using our site, you represent that you are of the age of majority in your state or province of residence, or that you are the age of majority and have given consent for any minor dependents to use our site.
Changes to this Privacy Policy
We reserve the right to modify this privacy policy at any time, so please review it frequently. Any changes or clarifications will take effect immediately upon posting on our website. If there are material changes to this policy, we will notify you of the update.
Questions and Contact Information
If you have any questions, concerns, or requests regarding your personal information, or if you would like to access, correct, amend, or delete any personal information we have about you, please contact our Privacy Compliance department using the following details:
Email: info@aquaallure.com
Address:
Aqua Allure LLC
364 Springfield Avenue, Suite 116
Berkeley Heights, NJ 07922, United States
Attn: Privacy Compliance
Cookies Necessary for the Functioning of the Store
| Name | Function | Duration |
|---|---|---|
| _ab | Used in connection with access to admin. | 2y |
| _secure_session_id | Used in connection with navigation through a storefront. | 24h |
| _shopify_country | Used in connection with checkout. | session |
| _shopify_m | Used for managing customer privacy settings. | 1y |
| _shopify_tm | Used for managing customer privacy settings. | 30min |
| _shopify_tw | Used for managing customer privacy settings. | 2w |
| _storefront_u | Used to facilitate updating customer account information. | 1min |
| _tracking_consent | Tracking preferences. | 1y |
| c | Used in connection with checkout. | 1y |
| cart | Used in connection with shopping cart. | 2w |
| cart_currency | Used in connection with shopping cart. | 2w |
| cart_sig | Used in connection with checkout. | 2w |
| cart_ts | Used in connection with checkout. | 2w |
| cart_ver | Used in connection with shopping cart. | 2w |
| checkout | Used in connection with checkout. | 4w |
| checkout_token | Used in connection with checkout. | 1y |
| dynamic_checkout_shown_on_cart | Used in connection with checkout. | 30min |
| hide_shopify_pay_for_checkout | Used in connection with checkout. | session |
| keep_alive | Used in connection with buyer localization. | 2w |
| master_device_id | Used in connection with merchant login. | 2y |
| previous_step | Used in connection with checkout. | 1y |
| remember_me | Used in connection with checkout. | 1y |
| secure_customer_sig | Used in connection with customer login. | 20y |
| shopify_pay | Used in connection with checkout. | 1y |
| shopify_pay_redirect | Used in connection with checkout. | 30 minutes, 3w or 1y depending on value |
| storefront_digest | Used in connection with customer login. | 2y |
| tracked_start_checkout | Used in connection with checkout. | 1y |
| checkout_one_experiment | Used in connection with checkout. | session |
| checkout_session_lookup | Used in connection with checkout. | 3w |
| checkout_session_token_<<token>> | Used in connection with checkout. | 3w |
| identity-state | Used in connection with customer authentication. | 24h |
| identity-state-<<token>> | Used in connection with customer authentication. | 24h |
| identity_customer_account_number | Used in connection with customer authentication. | 12w |
Reporting and Analytics
| Name | Function | Duration |
|---|---|---|
| _landing_page | Track landing pages. | 2w |
| _orig_referrer | Track landing pages. | 2w |
| _s | Shopify analytics. | 30min |
| _shopify_d | Shopify analytics. | session |
| _shopify_s | Shopify analytics. | 30min |
| _shopify_sa_p | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_y | Shopify analytics. | 1y |
| _y | Shopify analytics. | 1y |
| _shopify_ga | Shopify and Google Analytics. | session |
| customer_auth_provider | Shopify analytics. | session |
| customer_auth_session_created_at | Shopify analytics. | session |
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Complaints
As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority.
Last updated:1/26/26
